Home Business Ideas and Opportunities

Proof is in the Pudding, and in Great Sales Copy (#1 Ingredient to Sell More Products)

Time and time again I see sales copy with one essential element that is completely missing in action. Any guesses as to what that might be?

It’s something that proves what you say is true. It’s the little thing that makes a believer out of a skeptic. Sometimes it’s off to the side, and sometimes it’s featured front and center. And the better it is, the more you need to show it off. It’s crucial for making sales.


Have you guessed it?


Proof that what you claim is true. Proof that your customers get the results you claim they will get. Proof that your product works. Proof that you won’t disappear in the night with your customer’s money.

It’s the difference from almost making a sale to MAKING the sale.

Here are seven different types of proof you can use in your copywriting, regardless of whether it’s an email, blogpost or sales page. Anytime you’re talking about your product, remember to include some proof.

1. Case studies – These are also known as customer success stories, and they tell a brief story about a customer who got results from your product or service.

For example, “Joe Smith uses this software, and in the first 30 days he saw a 22% increase in conversions.”

It’s best to keep your case studies short and concise, focusing on measurable results whenever you can. Remember, numbers are more persuasive than adjectives.

2. Testimonials – These are written statements from your customers or clients, explaining why they like your product or service. They’re typically quotes from people who’ve used your products or services.

The best testimonials don’t just sing your praises, they also explain details of why they customer endorses you or your product. For maximum impact, use testimonials that include numbers or quantitative results.

3. Endorsements – An endorsement is like a testimonial from someone widely recognized by your prospects.

If a well-known blogger or expert in your field endorses your product, by all means add this to your sales copy. People who trust this well-known individual will then trust your product by association.

4. Research studies – If there are any research studies that clearly show the effectiveness of your product or a component of your product, then use this data in your sales copy.

For example, if you sell an herbal supplement that contains 6 different ingredients, and the effectiveness of each ingredient is backed by research studies, you might include each study in your sales letter in the appropriate places.

The key here is to deliver the information concisely and in layman’s terms. Don’t use scientific lingo – you’ll lose your readers.

5. Visual representation of results – An image is truly worth a thousand words, if it’s the right image. You’re familiar with this technique from weight loss products. They use before and after photos of their clients to show the changes in their body sizes and shapes.

If you can use charts, photos, screenshots or other visuals to prove your product or service works, then by all means do it.

Place captions on your visuals. Studies show that captions are read more than almost any other element on a sales page (other than the headlines.)

Make your captions – well, captivating and self-explanatory. For example, a caption that says, “Janet Smith” doesn’t tell the prospect anything about the product. But the caption, “Janet Smith, after losing 42 pounds in 67 days on the XYZ diet” tells the whole story.

6. Press coverage – If you’ve received praise from a media outlet, then let your prospects know about it.

Quotes from well-known sources are best, since your home town paper might not hold much credibility with the rest of the world.

But if a well-known publication or media outlet has good things to say about your product or service, include that in your sales copy.

7. Social Shares – This is useful if you want to show you have a large audience.

For example, if you have a track record of writing blog posts that get thousands of social media shares, you might make the case that you are a trusted source for information in your field.

Next time you write any sort of copy that promotes a product or service, be sure to include at least one powerful element of proof in your copy.

Advanced technique: Use your proof as part of your headline or sub-headline.

For example, “Ex-Beautician Gets Four $100,000 Job Offers thanks to Our Job Getting System.”

I don’t know about you, but if I was in the market for a new job, I would be super excited to read that sales letter!

20 Responses to Proof is in the Pudding, and in Great Sales Copy (#1 Ingredient to Sell More Products)

  1. eczema on hands April 4, 2019 at 9:39 am #

    I wanted to make a word to be able to say thanks to you for some of the lovely points you are sharing at this site.

    My time-consuming internet lookup has now been recognized with beneficial knowledge to go over with my friends and classmates.
    I ‘d say that we website visitors actually are undoubtedly lucky
    to exist in a decent place with very many perfect professionals with helpful methods.
    I feel somewhat grateful to have used your entire website and look forward to many more excellent minutes reading
    here. Thank you again for everything.

    • Frederick April 4, 2019 at 3:19 pm #

      Thank you, I am glad you enjoyed our content.

  2. https://corrinecrandall.hatenadiary.com/ April 4, 2019 at 3:15 pm #

    Very nice post. I just stumbled upon your weblog and wished to
    say that I have really enjoyed browsing your blog posts.
    In any case I’ll be subscribing to your rsss feed and I hope you write again soon!

  3. rear view camera black screen April 5, 2019 at 2:22 am #

    Hello There. I found your blog using msn. This is an extremely well written article.

    I will bbe sure to bookmark it and come back to read more of your useful information. Thanks for the post.

    I will certainly return.

    • Frederick April 5, 2019 at 12:50 pm #

      I am glad you enjoyed reading the article.

  4. Shirley April 5, 2019 at 4:09 am #

    Hi there to all, how is all, I think every one is getting more from this web site,and your
    viewss are nice in favor of neww viewers.

  5. parking sensor peugeot April 5, 2019 at 5:32 am #

    Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed surfing around your blog posts.
    After alll I’ll be subscribing to your rss feed and I hope you
    write again very soon!

    • Frederick April 5, 2019 at 12:52 pm #

      I am glad you enjoyed the content.

  6. Leonard April 5, 2019 at 5:47 am #

    Hi, Neat post. There is a problem along with your web site in web explorer, may test
    this? IE still is the marketplace leader and a huge section of other folks will leave out your great writing because of this problem.

  7. best collapsible water container April 5, 2019 at 7:11 am #

    Thank you for sharing your thoughts. I really appreciate your efforts
    and I will be waiting for your further write ups thank you once again.

  8. www.liveinternet.ru April 5, 2019 at 8:00 am #

    Magnificent web site. Plenty of useful info here.
    I’m ssnding it to some buddies ans additionally sharing
    inn delicious. And certainly, thanks on your effort!

  9. ethernet door access control April 5, 2019 at 11:18 am #

    I blog frequently and I really appredciate your information. Your article
    has truly peaked my interest. I am going to boojmark your site and keep checking for new information about once
    per week. Iopted in for your RSS feed as well.

  10. door access control system price April 5, 2019 at 12:16 pm #

    What’s up, its fastidious post regarding media print, we all bee aware of
    media is a fantastic source of data.

  11. skateboard motors April 5, 2019 at 1:06 pm #

    We stumbled over here from a different web address and thought I might
    as well check things out. I like what I see so i am just following you.
    Look forward to looking into your web page repeatedly.

  12. www.piktochart.com April 5, 2019 at 2:18 pm #

    Thanks for finally writing about >Proof is in the Pudding, and in Great Sales Copy (#1 Ingredient to Sell More Products) .
    Home Business Ideas and Opportunities <Liked it!

  13. shoes sale April 5, 2019 at 2:55 pm #

    Amazing blog! Do you have any tips and hints for aspiring writers?
    I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like
    Wordpress or go for a paid option? There are so many choices
    out there that I’m totally overwhelmed .. Any recommendations?
    Appreciate it!

    • Frederick April 5, 2019 at 3:27 pm #

      Thank you, I recommend WordPress, that is the platform I am using, If you would like to start a blog you can get one setup for you and be able to make money from the blog. Check out the Plug In Profit Site where you can get a website setup for you for free. http://www.webprofitmachine.info/free-website/

  14. iPhone lcd display kit for sale April 5, 2019 at 3:03 pm #

    Excellent beat ! I wish to apprentice even as you aend your site,
    how can i subscribe for a blog site? The account aided me a acceptqble deal.
    I were tiny bit acquainted of this your broadcast offered bright transparent concept

Leave a Reply

Home Business Ideas and Opportunities

Powered by Plug-In Profit Site

Plug-In Profit Site

#1 Work From Home "Top Pick">> Apply Now <<